McDonald’s, Kohl’s, Edgewell… and more sales leads

McDonald’s, Acura, Marine Insurance… and other brands targeting the US consumer right now. Check out our previous Sales Leads columns.

For the very first time, McDonald’s shines the spotlight on its creativity by officially launching four fan-favorite creations on menus across the country for a limited time. Starting January 31, customers can visit their local participating McDonald’s or continue The McDonald’s app to order the personalized “Menu Hacks” by name and receive all the delicious menu items needed to build them by hand (because that’s half the fun)! So, among the many mashups seen on social networks, which ones were chosen as the lucky four on the menu? To help you present these irresistible combos, McDonald’s asked a few self-identified “menu hack masters” to share their McDonald’s favorite diets new television commercials airing nationally on January 31. “This campaign shows that it was never ‘our menu’ – the menu belongs to our fans,” said Jennifer Healan, vice president of US marketing, brand content and engagement for McDonald’s USA. . The Hash Brown McMuffin, the Crunchy Double and the Land, Air & Sea are available at participating restaurants nationwide via takeout, Drive Thru, the McDonald’s app or through McDelivery. The Surf + Turf is available to order exclusively on the McDonald’s app and through McDelivery. Fans are encouraged to share their favorite builds on social media and tag @McDonalds with the hashtag #McDonaldsHacks. Happy (menu) hacking!

US retailer Kohls put his media account under review, Adweek has learned. Zenith de Publicis Groupe has held the brand’s account for nine years. Kohl’s last attributed its media business to Zenith in March 2013. Estimated media spend for Kohl’s between July 2020 and June 2021 was $241 million, including $84 million in digital spend, according to COMvergence.

Edgewellan American multinational consumer products company headquartered in Shelton, Connecticut, has appointed Havas Media Group as a US Media AOR for its sunscreen, shaving and personal care business lines after a 7-month review, Adage reported. Assembly, the former holder, defended the account. Havas will handle media planning and buying for a number of brands, including Schick Hydro, Xtreme, Schick Hydro Silk, Intuition, Skintimate, Banana Boat, Hawaiian Tropic and Wet Ones. The account will be managed by Havas Media’s health and wellness practice. Havas will also create dedicated teams for each brand that will be part of a larger integrated team for the brand portfolio, according to Adage. In 2020, Edgewell named Digitas as its US creative and media AOR for women’s products.

Centraide around the world announced that MyFreeTaxes™ is, for the first time, available in both English and Spanish. The bilingual and free online tax return program highlights Centraide’s commitment to fighting for the financial stability of all person in all community by making tax preparation assistance more accessible. MyFreeTaxes has been helping eligible taxpayers easily and accurately file federal and state tax returns electronically since 2009. At that time, MyFreeTaxes helped more than 1.3 million taxpayers claim nearly $2 billion in refunds and saved $260 million in filing fees. This year, MyFreeTaxes is made available through the generous support of the Truist Foundation.According to the US Census, approximately 13.5% of the US population speaks Spanish at home. Centraide provides MyFreeTaxes in partnership with IRS Volunteer Income Tax Assistance (VITA) program that helps filers prepare their tax returns on their own or have them prepared free of charge. United Way is the world’s largest privately funded nonprofit, working in 95% of U.S. communities and 40 countries and territories.

Unileverthe brand Dove publishes a NEW body of research, “Dove 2021 CROWN Research Study for Girls,” exposing the alarming rate and young age at which black girls experience hair discrimination in schools. As part of the brand’s ongoing commitment to ending race-based hair discrimination through The CROWN Act (Creating a Respectful and Open World for Natural Hair) legislation, the study finds that 53% of black mothers , whose daughters experienced hair discrimination, say their daughters experienced discrimination as early as age 5, and about 86% of black teens who experience it experienced it before age 12. Fueled by these research findings, Dove released a short film, From fiveinspired by the too many true stories of those who have experienced hair discrimination and prejudice both in school and in the workplace. From five depicts three scenarios of race-based hair discrimination experienced by a girl—from elementary school, through high school, and into adulthood—all inspired by real-life events. Through this campaign, Dove continues its mission to raise awareness of the CROWN Act legislation and create urgency among parents, school administrators and advocates to sign The CROWN Act petition at to outlaw race-based hair discrimination nationwide.The CROWN Coalition is a national alliance founded by Dove, National Urban League, Color Of Change and Western Center on Law & Poverty, to end racial hair discrimination in America. The Coalition, now made up of 85 supporting organizations, is the founder of the CROWN Act movement and was the official sponsor of the first CROWN Act legislation in California in 2019.

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