Heads of government funds from Latin America, Spain and Portugal will meet in Buenos Aires during Ventana Sur (EXCLUSIVE)

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Organized by the Cannes Festival and Market and the Argentinian film agency INCAA, Ventana Sur, the largest film and television event in Latin America, is gaining critical mass this year.

In a crucial development, INCAA President Luis Puenzo confirmed to Variety that Ventana Sur will coincide with the latest meetings of CAACI, the body of government audiovisual authorities in Latin America – Latin America, Spain and Portugal – and its largest fund dedicated to cinema, Ibermedia.

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Both will run parallel to Ventana Sur, which will take place from November 29 to December 31. 3.

The agenda for the CAACI meeting will not have been established. But two questions inevitably seem to be on the table, one way or another. One consists of support measures to help revive the region’s film industries. The COVID-19 pandemic has struck harder and longer in Latin America than in most parts of the world.

Another is how to ensure the healthy growth of the local film and television industries at a time when US global studio streamers have emerged across much of the region as a liferaft for larger local production companies.

“I would say that there is no region in the world that does not imagine its future. But it’s not just about getting out of the pandemic. If we are talking about audiovisual production in Latin America, the plague has accelerated what we have seen coming. “Times have changed, bringing other stories and ways of producing and disseminating them. But this is the history of cinema and we are ready, ”said Puenzo.

“Circumstantial changes have always been like this, in technology, the views of creators and the habits of viewers,” Puenzo added, saying the change should be seen as a “challenge” and an “opportunity for change.” to imagine”. To imagine literally means to build images, he noted.

However, whether Latin America will present legislation equivalent to the EU Audiovisual Media Services Directive is indeed a moot point. The health of the local film industry does not seem to be a high priority in either Mexico or Brazil.

The production of television series and new technologies, in the sense of synergies with other audiovisual sectors, are however gaining visibility in Ventana Sur.

After pushing into art and animation, animation and genre, Ventana Sur announced at the Cannes Film Market that she will be launching an extensive video game forum, Las Maquinitas, during the edition of this year.

Madrid-based Spotlight is offering cash prizes of € 15,000 ($ 17,700) and € 5,000 ($ 5,900) for the development of two Latin American series at Ventana Sur’s SoloSeries, in exchange for exclusive rights to 18 months.

Another sign of a potential rebound, Ventana Sur has never received so many requests for accreditation, noted its co-manager Bernardo Bergeret in San Sebastián.

Many more Latin Americans visited San Sebastian this week than last year. But Ventana Sur seems to be able to mark the great reunion of the region.

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